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Hosting

Our managed hosting services are US$95.00 per month per server. This includes a machine configured with a Web server, database and your choice of application software as well as nightly backups and uptime monitoring.

You will be billed automatically each month for hosting; you are free to cancel at any time.

Click on the Buy Now button below to pay for your hosting account.

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Online Community Management

Thriving online communities don't happen by accident. They require careful planning and hands-on management. For businesses that engage with customers the benefits are great, but doing online community right requires thoughtful planning and ongoing management.

Platform Associates consultants have extensive experience nurturing online communities, from tiny niche communities with thousands of users to large communities of a million users or more. We provide online community management services on an outsourced basis to businesses looking to more closely engage with customers and partners.

Metrics, Reporting and Surveys

You make what you measure, as they say. But when it comes to providing platform products it's doubly important to track metrics and remain deeply engaged with your customers and developers. Without the ability to discern what your community is doing with your platform, you may miss useful opportunities for your business.

Platform metrics work in two directions: looking backward through the use of quantitative and anecdotal reporting, and forward-looking subjective metrics based on data-gathering techniques such as community surveys.

Platform Associates has architected and implemented data-gathering schemes and surveys at a number of companies including eBay and Yahoo!.

Let us put our number-crunching expertise to work for you. Contact us to find out how we can work together to give you better business intelligence for your platform product.

Platform Product Marketing

The landscape of technology product marketing has altered radically in the last five years. As companies seek to engage more deeply with users and partners while opening their products to them as platforms, the risks — and potential rewards — increase.

Platform Associates provides strategic marketing consulting services to platform businesses. Our experience in this area includes a number of Silicon Valley startups. We also founded and led eBay's first platform evangelism team, which helped take their developer program from a handful of partners to 20,000 developers in 24 months.

Our marketing consulting services include:

  • Go-to-market strategy for new products
  • Product evangelism
  • Blogger outreach
  • Blog-based marketing
  • Newsletter production
  • Public relations

Contact us and let's talk about how we can help your platform business.

Platform Product Evangelism

An evangelist encourages others to join their cause. Platform product evangelists generate interest and excitement for platform products, engaging adopters as deeply as necessary to ensure they get the right product at the right time. Platform evangelism is a hybrid role that falls on the cusp between technology, marketing, training, public relations, product management, and business development.

Large companies are increasingly utilizing evangelists as a way to reach partners and developers they couldn't ordinarily engage. But for small companies or startups on a budget, the evangelism role can be difficult to justify. That's why Platform Associates provides platform product evangelism on an outsourced basis.

We formed and led eBay's first platform evangelism team. We've performed this role for a number of other technology businesses as well. We have a good understanding of how to turn a platform product into a thriving ecosystem.

Contact us to talk about how our product evangelism can help your business.

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